Quiz Corner

February 2010 Quiz


Who invented the World Wide Web?


A. Bill Gates
B. Albert Einstein
C. Tim Berners-Lee & Robert Cailliau
D. Al Gore

Answer:

C. The World Wide Web was invented by Tim Berners-Lee and Robert Cailliau in 1990.

Quiz Corner

January 2010 Quiz


Of the following media categories

which had the highest sales volume in 2007?


A. Business Magazines
B. Product Placement (TV, Film)
C. Promotional Products
D. Yellow Pages
E. Point-of-Purchase Advertising

Answer:

C. The promotional products industry sales volume was highest, with $19.4 billion, the highest ever recorded.

Quiz Corner

November 2009 Quiz


Which one of the following spokespeople

was made up by marketing executives?


A. Colonel Sanders
B. Martha Stewart
C. Betty Crocker
D. Orville Redenbacher


Answer:

C. In 1921 advertising manager Sam Gale of General Mills created fictional spokeswoman Betty Crocker so that correspondence to housewives could be sent with her signature.

Quiz Corner

September 2009 Quiz


What is the most productive

day of the workweek?


A. Monday
B. Tuesday
C. Wednesday
D. Thursday


Answer:

B. Tuesday

Quiz Corner

August 2009 Quiz


In which year did IBM introduce

their first personal computer?


A. 1977
B. 1979
C. 1981
D. 1983


Answer:

C. 1981

Quiz Corner

July 2009 Quiz


How much did advertising mail contribute in

increased sales to the U.S. economy in 2007


A. Around $100 billion
B. Around $500 billion
C. Around $700 billion
D. More than a trillion


Answer:

C. Advertising mail contributed more than $686 billion in increased sales to the U.S. economy in 2007.

Quiz Corner

June 2009 Quiz


What Company was the top B2B advertiser in 2007?


Answer:

Verizon Communications — spending an estimated $407.9 million, up 10.4% over 2006. (No. 2 was AT&T, which spent $364.1 million on B2B ads.)