Quiz Corner
February 2010 Quiz
Who invented the World Wide Web?
A. Bill Gates
B. Albert Einstein
C. Tim Berners-Lee & Robert Cailliau
D. Al Gore
Answer:
C. The World Wide Web was invented by Tim Berners-Lee and Robert Cailliau in 1990.
Quiz Corner
January 2010 Quiz
Of the following media categories
which had the highest sales volume in 2007?
A. Business Magazines
B. Product Placement (TV, Film)
C. Promotional Products
D. Yellow Pages
E. Point-of-Purchase Advertising
Answer:
C. The promotional products industry sales volume was highest, with $19.4 billion, the highest ever recorded.
Quiz Corner
November 2009 Quiz
Which one of the following spokespeople
was made up by marketing executives?
A. Colonel Sanders
B. Martha Stewart
C. Betty Crocker
D. Orville Redenbacher
Answer:
C. In 1921 advertising manager Sam Gale of General Mills created fictional spokeswoman Betty Crocker so that correspondence to housewives could be sent with her signature.
Quiz Corner
September 2009 Quiz
What is the most productive
day of the workweek?
A. Monday
B. Tuesday
C. Wednesday
D. Thursday
Answer:
B. Tuesday
Quiz Corner
August 2009 Quiz
In which year did IBM introduce
their first personal computer?
A. 1977
B. 1979
C. 1981
D. 1983
Answer:
C. 1981
Quiz Corner
July 2009 Quiz
How much did advertising mail contribute in
increased sales to the U.S. economy in 2007
A. Around $100 billion
B. Around $500 billion
C. Around $700 billion
D. More than a trillion
Answer:
C. Advertising mail contributed more than $686 billion in increased sales to the U.S. economy in 2007.
Quiz Corner
June 2009 Quiz
What Company was the top B2B advertiser in 2007?
Answer:
Verizon Communications — spending an estimated $407.9 million, up 10.4% over 2006. (No. 2 was AT&T, which spent $364.1 million on B2B ads.)